Let's do a marketing plan for our shop: Fryst Yoghurt

People are more aware of diet and healthy food over the recent years. They prefer to eat
yogurt more than ice cream. Therefore, we will open a yogurt shop. Our customers range
from any age, but the majority are children and students. The yogurt shop will open at a
good location that is around an elementary, college, university and some kindergartens. Our
competitors are Yogurt Land and Pink Berry. They have significant advantage over our shop
in terms of operating history, number of franchisees, capital and human resource. However,
our products are homemade. We don’t have to pay for any franchise fee. Therefore, we
can compete with them in lower price, but the same quality. We source suppliers in local
distribution. We believe that all items are available in other resources.

In addition, our products have 20 flavors and 50 toppings. Our shop not only has general
toppings as the same as our competitors, but we create many special candy toppings that
have shapes as flowers, hearts, alphabet letters, etc. With these toppings, our customers can
decorate their yogurt bowls or they can make yogurt bowls as gifts which contains a meaningful
message to their receivers. We also have promotions every week to maintain loyal customers
and attract new customers. For example, From Monday to Wednesday, our shop has happy
hour which every customer can get a free waffle, 10 cent discount for every oz purchase.
Moreover, we use a stamped card. Every ten purchases, customers can get one free medium
cup of yogurt.

Yogurt Shop marketing plan

We are going to do the marketing plan for a yogurt shop .we will assign the project to each group member this week and start working on the project this weekend, hope we can discuses next week for the finish part.  Here is the receipt for blueberry frozen yogurt, hope everyone can make it at home  !! Cheers ~~!! have a nice weekend



Total Time:
26 hr 35 min
Prep
10 min
Inactive
26 hr 15 min
Cook
10 min
Yield:
1 quart
Level:
Easy
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Ingredients
3/4 cup sugar
1 teaspoons pure vanilla extract
One 12-ounce bag frozen blueberries, thawed
Juice of 1/2 lemon
2 cups plain whole-milk Greek yogurt, chilled
Special equipment: ice cream machine
Directions
A full 24 hours before you make your frozen yogurt, place your ice cream insert into the freezer.

Add the sugar, vanilla, blueberries and lemon juice to a saucepan over medium heat and stir well. Press the berries with the back of a wooden spoon so the berries burst. When the sugar has dissolved, remove from the heat. Let cool then refrigerate until well chilled, about 2 hours.

Add the chilled berry mixture to a food processor. Pulse until smooth, then add the yogurt and continue to blend until completely mixed.

Turn your ice cream machine on and pour in the yogurt mixture. Churn until the mixture looks slushy, like soft serve, 12 to 15 minutes. Cover with plastic wrap and place in the freezer for several hours until it's scoopable.

Cook's Note: Alternatively, for a chunkier texture, you can mash the berries with a potato masher or wooden spoon and stir in the Greek yogurt.

From http://www.foodnetwork.com

A+

Hello Everyone: this is our first week of school, it's summer session and everything goes super fast in five weeks, hope everyone can make contribution for the blog and group project . Let get success for this class. Let me share a creepy ice cream commercial AD, I think this AD can impress people but not going to increase their sales.
http://www.youtube.com/watch?feature=player_embedded&v=rx4jEIZyTZU