Let's do a marketing plan for our shop: Fryst Yoghurt

People are more aware of diet and healthy food over the recent years. They prefer to eat
yogurt more than ice cream. Therefore, we will open a yogurt shop. Our customers range
from any age, but the majority are children and students. The yogurt shop will open at a
good location that is around an elementary, college, university and some kindergartens. Our
competitors are Yogurt Land and Pink Berry. They have significant advantage over our shop
in terms of operating history, number of franchisees, capital and human resource. However,
our products are homemade. We don’t have to pay for any franchise fee. Therefore, we
can compete with them in lower price, but the same quality. We source suppliers in local
distribution. We believe that all items are available in other resources.

In addition, our products have 20 flavors and 50 toppings. Our shop not only has general
toppings as the same as our competitors, but we create many special candy toppings that
have shapes as flowers, hearts, alphabet letters, etc. With these toppings, our customers can
decorate their yogurt bowls or they can make yogurt bowls as gifts which contains a meaningful
message to their receivers. We also have promotions every week to maintain loyal customers
and attract new customers. For example, From Monday to Wednesday, our shop has happy
hour which every customer can get a free waffle, 10 cent discount for every oz purchase.
Moreover, we use a stamped card. Every ten purchases, customers can get one free medium
cup of yogurt.